Beauty Lab
50th Anniversary
Welcome To Our Anniversary Celebration
For 50 years, it has been our pleasure and honor to bring the best of Japanese beauty to the world. Our commitment to balancing art and science with tradition and innovation has earned not only respect but created a cult following that we treasure today.
Decorté was founded in 1970 by Kozaburo Kobayashi, a visionary who created exceptional beauty products even during the shortages of the post-war period. “Decorté was born under my grandfather based on a philosophy of making cosmetic products that give people hope and inspire them to dream,” says Kazutoshi Kobayashi, President and CEO, KOSÉ Corporation. “We are proud of our history, and we are excited to celebrate Decorté’s 50th Anniversary with our employees, customers and partners worldwide; and to continue with this celebration throughout the next year. We would like to welcome Brie Larson to our family; as she truly embodies the values of the brand with her intelligence, dignity, and beauty with honor. We look forward to Decorté’s next fifty years, and to bringing consumers all over the world the best of Japanese beauty.”
Celebration Highlights
New year-long global campaign, Embrace Your True Beauty
New global muse, Oscar-winning actress, Brie Larson
New Decorté Fragrance Collection
50th Anniversary Limited Edition Moisture Liposome Serum
Decorté Beauty Journey - a virtual discovery tour